Gold has been a valuable commodity throughout human history, as it looks beautiful and continues to hold its value over time. Evidence of this is how the price of gold has steadily climbed over the past five years. From a price of around NZ$2,500 per ounce in 2020, it reached a peak of around NZ$4,000 in early 2024 – a more than 80% increase.

You might have invested in gold a while ago, or inherited some gold jewellery, and may be wondering: ‘How do I sell my gold?’ There are sadly some unscrupulous people who would take any opportunity to get their hands on your gold assets, so it’s important to take steps when selling gold without getting scammed.

Tips for selling gold securely for the best gold price

Here are some tips on how to sell gold online and successfully convert your gold to cash:

Do your research: Take time to research the price of gold when you’re thinking of selling gold jewellery. This will help you understand the best price to sell gold, so you don’t get lowballed.

Research potential buyers: Look for reputable businesses that have a successful track record. DollarDealers, for example, have been helping hard-working Kiwis exchange gold for cash for over 25 years and we have a Google rating of 4.9 out of 5. If you want to sell unwanted gold, be cautious of companies or people who offer you a price to sell gold that seems too good to be true.

Check their credentials: If you’re looking for a reputable dealer to sell gold for cash to, check if they have industry accreditations. DollarDealers, for example, is registered with the National Pawnbrokers Association of New Zealand (NPANZ), the Gemological Association of Australia (GAA), and the Gemological Institute of America (GIA). This legitimacy will give you confidence when you want to sell unwanted gold.

Why choose DollarDealers to sell gold?

Aside from being a reputable company that has successfully helped Kiwis get the best price for scrap gold for more than 25 years, we also offer a simple, transparent, and secure process when selling gold. We offer a quick valuation, a fair price for your gold, and instant cash. We pay cash for gold jewellery, gold bullion, gold coins and most other forms of gold. We also buy broken, old and unwanted gold.

You can either come into one of our stores for an expert on-site valuation, or you can sell gold online using our secure courier packs that are insured for up to $25,000.

DollarDealers’ simple and secure online process

Get an estimate to sell gold

1. Get an estimate to sell your gold: If you want to convert gold to cash, you can get a quick and confidential estimate through our website, or visit one of our stores nationwide. For online, simply upload a photo of your gold jewellery and add a brief description.

2. Package and post unwanted gold: Once you receive an estimate, we’ll send you a free courier pack. This service is safe, secure, and fully insured up to the value of $25,000.

3. Expert valuation: Once we receive your gold jewellery, it will be reviewed by one of our gold valuation experts and we’ll respond with an offer. Alternatively, you can bring your item in-store for an on-site evaluation.

4. Receive cash for your gold: Once you accept our offer to sell your gold jewellery, a bank transfer is made the same day. You’ll receive cash in-hand on the spot for in-person transactions.

Sell gold online today for instant cash

1. Ask for a free, insured courier pack: To sell gold for cash, visit our Post Your Gold web page to request a free courier pack to sell your gold from the comfort of your own home. This service is safe, secure, and fully insured up to the value of $25,000.

2. Package and post your unwanted gold: When you receive the courier pack, simply put your gold into it and arrange for collection. In the highly unlikely event that your prepaid and tracked courier pouch goes missing on its way to us, your items are insured for up to $25,000. You’ll receive a payout for the value of your items.

3. Secure opening process: Your gold package will be opened under surveillance and in line with our insurance policies. You can have peace of mind that your gold will be secure and protected during the evaluation process. 

DollarDealers has been New Zealand’s most trusted pawnbroker for over 25 years, offering simple, discreet, and secure transactions with competitive rates.

FAQs about how to sell gold

Is now a good time to sell gold in NZ?

As of 2024, the price of gold is high compared with historical values. We recommend getting an online estimate or visiting one of our stores to find out how much you could get if you sell unwanted gold.

How do I get gold valued?

DollarDealers offers you a free estimate of the value of your gold. You can either request an estimate online or bring your gold into one of our stores in Auckland, Hamilton, Napier, or Rotorua and one of our gold valuation experts will give you an estimate to convert gold to cash.

How do I calculate how much my gold is worth?

The best price for gold depends on various factors, such as the weight and purity of the gold and the current gold market price. The amount offered by DollarDealers will also vary according to factors like your gold jewellery’s condition and workmanship. One of our experts will value your gold for free.

How do I post my unwanted gold and jewellery safely?

DollarDealers offers an insured courier service when selling gold jewellery. We will cover your items for up to $25,000 in the highly unlikely event they go missing in transit.

Is it better to pawn or sell gold?

DollarDealers can offer you a fair price if you want to sell unwanted gold for cash. Pawning your gold items is a fast, simple, and secure way to help with short-term cash needs. Simply return to reclaim your pawned piece once you have the funds. Fees start at 5.99%.

How does pawning gold work?

DollarDealers can offer you cash for a pawned piece of gold to use as collateral. There are no credit checks, the process takes less than five minutes, and you get cash on the spot. All pawned items are stored securely in a safe, storage facility or shop storage area, which is monitored 24/7.

Can I sell my gold at a pawn shop?

DollarDealers will exchange gold for cash. We will provide you with a fair offer if you want to sell unwanted gold. You can get an estimate and sell gold online or visit one of our stores.